Hoteliers – Here’s A Smart 3-Step Strategy For Reviving Your Business Post Lockdown

Around the world, predictions are being made that the hospitality industry will take at least 6 to 10 months for recovering from the financial and social damage caused by the recent lockdowns and travel bans. But since many Indian states are already implementing new ‘unlock’ strategies, the rise in hospitality demands might arrive sooner than expected. And if you’re a hotelier thinking you’ll have to keep your business shut and inactive till 2021, you’re missing a huge potential opportunity here.

With several MNCs and leisure businesses in India reopening for business, it is estimated that work and adventure trips are going to gradually gain pace by the end of this year. And if you wish to stay in the hospitality game, here’s a smart 3-step guide for reimagining your business processes and revenue channels:

Step 1 – Analyzing & Acting Upon Recent Scenarios:

Analyzing the current corporate behavior and the intense marketing strategies instigated by leisure and destination-based business, it can be predicted that people will need more and better hotel options in the near future.

Since national and international travel is still a challenge for some states, you must focus more on your local clientele who can drive-to and visit your region. You must also keep a tab on well-known corporate and entertainment events that drive more visitors to your region and manage your marketing strategies accordingly. 

Use your present mailing lists to stay in touch with your past clients and update them about the benefits and safety measures you’ll be providing them with now. Remember to keep all your conversations and advertisements client-centric as it’s more important to establish an ethical and trustworthy brand image now than ever.

Step 2 – Reinventing Your Marketing Strategies:

Your target audience will keep changing depending on how the coronavirus affects every location. Hence, you must track these changes and tailor your marketing campaigns to target specific audiences accordingly.

Your seasonal best-value deals aren’t going to create any direct impact on your clients unless they are safe and flexible enough. When designing your new marketing plan, distribute your revenue generation strategies over different channels, such as discounts on direct bookings, special packages for bulk bookings, referral bonuses, gift cards, premium memberships, etc. Implement stress-free postponing and cancellation policies that clients will trust and benefit from.

You’ll have to revamp your website to make it look more COVID-ready and client-friendly. Make sure to highlight all the safety measures and practices that you’ve inculcated in your routine services and how they’ll benefit the visitors.

Step 3 – Enhancing Your Hospitality Resources:

Having a good ranking on online travel agencies (OTAs) and such portals is a surefire way to boost client trust and engagement. And since almost all your bookings will now accumulate from online sources, you must primarily focus on building influential profiles and partnering with different OTAs and travel portals that drive significant traffic from your target audiences.

Try to inculcate new technologies and activities that can enhance client satisfaction and impress new visitors at a glimpse of your interior. Ensure that your safety practices are visible through your staff’s work and overall services. And if you’re running short on staff, you can get help from hospitality-oriented portals like HotelsJobs where you can easily hire highly qualified and adept hospitality professionals without spending a fortune. HotelsJobs has by far the easiest process for posting jobs and it provides prompt responses from relevant and verified candidates directly to your mailbox.

The hospitality industry will face many challenges from hereon, but being a business owner, you must always turn your challenges into opportunities and find ways to survive the crisis. Implementing the strategies mentioned above will help you develop a brand new survival plan for your hotel and emerge as one of the most influential hospitality businesses by the end of this pandemic.